· To be recognized as an alliance made up of qualified, experienced and passionate EOL Practitioners

· To inspire positive change and encourage high standards in the quality of End of Life holistic support 

· To advocate for the role of End of Life Practitioners in palliative care teams

· To create conversation & networks that work by uniting those working in the area of Palliative Care & End of Life

· To provide the reliable information, support & unique collaborative spaces to our members

· To encouraging intuitive, informed and ethical practices at all times 

· To create awareness of the types of End of Life Practitioners

· To encourage and indirectly improve the death and dying experience for people & their families

· We value the role that EOLPs offer in the area of non-medical support 

· We value teamwork & working towards a shared goal of uplifting the End of Life Practitioner role

· We value transparency, integrity and diversity of thought, done respectfully

· We value EOL support practices that recognize the cultural, spiritual and socio economic factors that exist